Just less than two weeks ago now, the Post Graduate Public Relations students of Loyalist College took a little field trip. We all boarded a Coach line bus and headed to Toronto on October 22nd. The plan was to go to Steam Whistle Brewery in the heart of Toronto and take a tour of the facility. From there, we were to go to Jack Astor’s for lunch and then CBC Studios, as special guests, to be treated to a special power point presentation from CBC’s Public Relations Director. After which, we were supposed to be guests of George Stoumboulopoulos and attend a live taping of “The Hour.”
Let’s just say, boarding the bus at 6:00am was not everyone’s cup of tea; I did not mind it however. Let me just start by thanking Coach for incorporating over-head television screens on their buses for those long boring trips. If it was not for those movies, I would have been pretty bored since 90% of the bus' occupants, my classmates, were sound asleep.
I guess we could blame it on Media Mash-Up, an event hosted by the school of media and our class, just the night before. However, that event went from 6:00pm through to 10:00pm, no excuse as to why people were so exhausted at 6:00am. But I digress, I had a wonderful time watching Bed Time Stories and He’s Just Not That Into You; two movies which I had not seen as of yet.
After a two and a half hour bus ride, one fifth of which was spent on the Don Valley Parking Lot, we arrived at Steam Whistle Brewery ; time of arrival, 9:00am. We took a tour of the facility and then received, not only a quick power point presentation on Steam Whistle’s Public Relations efforts by Steam Whistle’s Public Relations Officer and head of Marketing Communications, Sybil Taylor, but we also received free samples at 11:00am.
From there, as planned, we rushed over to CBC. Yes, plans had changed! Due to the fact that we spent two hours at Steam Whistle as oppose to the expected one, Jack Astor’s was no longer an option. We cancelled our reservation for thirty guests, which probably angered the servers and disappointed management and headed to CBC Studio’s public food court. We ate a quick fast food luncheon and headed upstairs for noon.
Wow, what do I have to say about the power point presentation put on by CBC’s Public Relations Director, Elizabeth Lea? Umm, I would rather have gone to Jack Astor’s! The power point was virtually irrelevant, contained spelling errors and a plethora of outdated figures. How does this reflect on the minds of Loyalist PR students?
George Stoumboulopoulos is the man! He welcomed our class with optimism, open discussion and firm handshakes. After the taping of the two shows, which featured The Hamilton Children’s Choir and infamous alternative band, Metric who performed Wizards of Winter, a song written by the Trans-Siberian Orchestra, Stoumboulopoulos took the time out of his schedule to sit down with his fans, in attendance, and our class. He answered questions and posed for pictures.
Let’s just say, boarding the bus at 6:00am was not everyone’s cup of tea; I did not mind it however. Let me just start by thanking Coach for incorporating over-head television screens on their buses for those long boring trips. If it was not for those movies, I would have been pretty bored since 90% of the bus' occupants, my classmates, were sound asleep.
I guess we could blame it on Media Mash-Up, an event hosted by the school of media and our class, just the night before. However, that event went from 6:00pm through to 10:00pm, no excuse as to why people were so exhausted at 6:00am. But I digress, I had a wonderful time watching Bed Time Stories and He’s Just Not That Into You; two movies which I had not seen as of yet.
After a two and a half hour bus ride, one fifth of which was spent on the Don Valley Parking Lot, we arrived at Steam Whistle Brewery ; time of arrival, 9:00am. We took a tour of the facility and then received, not only a quick power point presentation on Steam Whistle’s Public Relations efforts by Steam Whistle’s Public Relations Officer and head of Marketing Communications, Sybil Taylor, but we also received free samples at 11:00am.
From there, as planned, we rushed over to CBC. Yes, plans had changed! Due to the fact that we spent two hours at Steam Whistle as oppose to the expected one, Jack Astor’s was no longer an option. We cancelled our reservation for thirty guests, which probably angered the servers and disappointed management and headed to CBC Studio’s public food court. We ate a quick fast food luncheon and headed upstairs for noon.
Wow, what do I have to say about the power point presentation put on by CBC’s Public Relations Director, Elizabeth Lea? Umm, I would rather have gone to Jack Astor’s! The power point was virtually irrelevant, contained spelling errors and a plethora of outdated figures. How does this reflect on the minds of Loyalist PR students?
George Stoumboulopoulos is the man! He welcomed our class with optimism, open discussion and firm handshakes. After the taping of the two shows, which featured The Hamilton Children’s Choir and infamous alternative band, Metric who performed Wizards of Winter, a song written by the Trans-Siberian Orchestra, Stoumboulopoulos took the time out of his schedule to sit down with his fans, in attendance, and our class. He answered questions and posed for pictures.
What a great celebrity. This was my favourite day in Public Relations; that is, outside of the night before, Media Mash-Up, which was my favourite night in PR for personal reasons!
Ps. I was going to add the You Tube video for Trans-Siberian Orchestra's Wizards of Winter, but http://www.youtube.com/ has been down for maintenance all morning!
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